Fuller Brows, Smarter Formulations: Brow Serums Market Accelerates with Clean Beauty Trends and At-Home Grooming Culture.
ROCKVILLE, MD, UNITED STATES, August 7, 2025 /EINPresswire.com/ — According to Fact.MR, a market research and competitive intelligence provider, the brow serums market was valued at USD 529.3 million in 2024 and is expected to grow at a CAGR of 5.7% during the forecast period of 2025 to 2035.
The brow serums market is experiencing strong growth as consumers turn to non-invasive beauty solutions that offer visible, salon-like results at home. Social media and influencer-driven trends have generated interest in fuller, well-maintained brows, increasing the popularity of serums containing peptides, botanical extracts, biotin, and panthenol.
Clinically-proven and clean label formulations continue to appeal to safety-conscious consumers who prioritize transparency and product effectiveness. The post-pandemic emphasis on self-care has expanded the consumer base, with more men incorporating brow grooming into their routines. Online shopping and personalized subscription packs are also making shopping an easier task and encouraging repeat purchases.
Brands are introducing lightweight and fast-absorbing gels, avoiding animal-derived ingredients, and dermatologically proved products to meet current consumer expectations. Brow serums are becoming a regular part of beauty and skincare routines, as consumers focus more on performance, ease of use, and overall well-being. They are increasingly integrated into the shift toward functional and results-oriented personal care.
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Key Takeaways from Market Study
– The brow serums market is projected to grow at 7% CAGR and reach USD 921.4 million by 2035
– The market created an absolute $ opportunity of USD 117.84 million between 2025 to 2035
– North America is a prominent region that is estimated to hold a market share of 9% in 2035
– North America is expected to create an absolute $ opportunity of USD 120.8 million
“Growing demand for non-invasive beauty solutions, strong influence of social media on grooming trends, and greater preference for clean, clinically backed formulations will continue to drive the brow serums market,” says a Fact.MR analyst.
Leading Players Driving Innovation in the Brow Serums Market:
Key players in the brow serums industry include RevitaLash Cosmetics, Grande Cosmetics, Skin Research Labs (neuLash), RapidLash (ROCASUBA Inc.), Vegamour, Shiseido, The Ordinary (Deciem), Elizabeth Arden, LashFood (JB Cosmetics), LiLash (Cosmetic Alchemy), M2 Beauté, Augustinus Bader, Rimmel London (Coty), e.l.f. Cosmetics, and Babe Original (Babe Lash).
Market Development
The brow serums business is evolving with the development of peptide-based and even plant-based products, reflected in strategic alliances in the beauty industry.
Gel formulation, precision applicator serums, which are clean label ingredient and dermatological consultation backed, are entering the market. There is an increasing attention paid to vegan, cruelty-free, and sustainable solutions.
Firms are also coming into regulation standards across the world even as they are using online platforms and collaborations with influencers as means of increasing the viewer pool and adoption and address the desire of wellness- focused, outcome-oriented consumer requests.
For example, In April 2025, MAVALA unveiled Double Brow, its first brow enhancing serum under the brand’s 2025 rebrand. The innovative formulation, paired with a patented brush applicator, nourishes brows from the root to boost growth, density, strength, and natural pigmentation. With twice daily use, brows appear fuller, healthier, and better defined.
Brow Serums Industry News:
In May 2025, Re/do Beauty introduced India’s first dual-action lash and brow serums, formulated with botanical extracts and peptide complexes. Clinically tested, these serums promote growth, density, and strength—delivering visibly fuller, healthier lashes and brows within weeks.
Earlier, in September 2024, Obagi received recognition from CEW for its Nu-Cil™ Eyebrow Boosting Serum at the Beauty Awards. Powered by NouriPlex® Technology, the clinically proven formula improves brow fill, density, volume, and pigmentation in just eight weeks, helping restore the look of naturally fuller brows.
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More Valuable Insights on Offer
Fact.MR, in its new offering, presents an unbiased analysis of the brow serums market, presenting historical data for 2020 to 2024 and forecast statistics for 2025 to 2035.
The study delivers critical insights based on Product Type (Growth-Enhancing, Conditioning, Tinted, Combination, Organic/Natural), Form (Gel, Liquid, Cream, Oil), Ingredient Type (Synthetic, Natural), Application (Thickening, Conditioning, Tinting), End User (Men, Women, Unisex), and Distribution Channel (Online Retail, Specialty Stores, Drug Stores & Pharmacies, Supermarkets/Hypermarkets, Salon & Spa Channels), and Across Major Regions of the World (North America, Latin America, Western Europe, Eastern Europe, East Asia, South Asia & Pacific, and Middle East & Africa).
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